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Catering Benchmarks

Catering Benchmarks

Client Case Study:
Grade II listed Public House in London Borough of Richmond

Requirement: CATERING BENCHMARK of Top Five Competitor Pubs in the area in the lead up to Christmas.

5 Features of our unique approach:

  • We researched British pub culture and local pub scene to provide data and context.
  • We identified the 5 most popular “aspirational” local destination pub venues.
  • We reviewed opening times, on-line reviews, interiors, equipment and menus.
  • We assessed comparative Christmas Menus, Events and Corporate Lunches & Dinners.
  • We provided insight into how competitor venues targeted and marketed to customers.

3 Key results:

  1. We presented 1 benchmark report drawing together 5 venues with like-for-like data.
  2. We provided the pub with insight to make key improvements for greater local appeal.
  3. The pub changed the way it advertised to match the approach of its competitors.

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