Client Case Study:
Global Law Firm (Top 12)
Requirement: DIGITAL APP focus in an ITT for company catering for 800 people.
5 Features of our unique approach:
- We focused on “best practice” mobile / online ordering initiative to engage customers.
- We wrote an ITT that featured the requirement for a strong customer engagement app.
- We involved and drew on the specialist digital expertise of our associate consultant.
- We only contacted those caterers whose apps we were confident could deliver.
- We ensured that each bidder submitted an app for tender evaluation purposes.
3 Key results:
- We software tested that all 6 catering customer engagement apps matched retailers.
- We proposed 3 shortlist bidders whose apps best delivered – marketing, loyalty, menu customisation, allergen information and feedback.
- We proposed a new caterer showcasing “best” customer engagement app technology.