Month: June 2022
Following the lifting of the Working from Home Guidance in January 2022, millions of UK employees have been heading back to the office, triggering an immediate increase in the purchase of food to go, with the market forecast to grow by 31.8% this year (£21.3 billion value).
However, whilst dining out and food to go are back to the forefront of everyone’s minds, the cost-of-living crisis (resulting from post-pandemic return to work labour shortages, post-Brexit trading rules affecting UK imports from the EU and the war in Ukraine driving up food and fuel prices) means everyone is looking for ways to make their money go further.
With this in mind, TAF’s latest Benchmark Report “Planet Lunch” (June 2022) set out to establish:
(1) WHAT options UK consumers have today when considering dining out and food to go for lunch, (2) WHICH of the UK’s market leading companies/brands offer the biggest potential savings and (3) HOW consumers rank them when it comes to food quality and taste.
The Report addresses 2 Key Insights:
- Consumer Research | Insights based on the latest market intelligence from Global Data, addressing the eight most relevant 2022 consumer megatrends and the five factors influencing food purchasing decisions.
- Lunch Benchmark | Insights based on TAF’s unique field research, conducted in February and March 2022 addressing how UK consumers are looking for ways to make their money go further.
Click the link to download a copy: TAF Planet Lunch_Benckmark Report